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The telephone is still the
best route
It is a fact that business-to-business mail marketers
rely much more heavily on telephone research to source
and qualify list data than marketers with consumer
targets. This is, quite simply, a reflection of the
...
The effectiveness of data
driven direct mail
No one involved in running a small business can be
unaware of the deluge of direct mail material that
pours through letterboxes every day. However, it may
come as a surprise ...
Phone surveys get the best
data
After the Cuban missile crisis of 1962, the United
States' President, John Kennedy and the Soviet Union's
Premier Nikita Khrushchev, established the world's
first direct capital to capital ...
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