The Project… Birmingham City University continually carry out market research into various aspects of their service – from campaign tracking to test what affects TV advertising has on target audiences, to asking current students what they think of marketing materials – eg. prospectuses, websites and Open Days. Outsource Plus assist Birmingham City University in developing surveys and carrying out market research.. Results are analysed and used to inform new strategy development. Birmingham City University also provide Outsource Plus with data collected independently for detailed analysis and report generation. “I initially contacted Outsource Plus when I needed some additional support to my market research team during a time of restructuring. After meeting the team, I was immediately filled with confidence that Outsource Plus would be able to produce the work I need within the required timescales. Compared to other agencies, Outsource Plus are very competitive on price, but not at the expense of quality. I would certainly recommend Outsource to others.” Head of Market Research Birmingham City University