Competitors are extremely significant factors in any market.

The importance of putting them under the microscope, knowing exactly what they are doing and why they are doing it cannot be over-emphasised.

We can undertake a thorough analysis of every aspect of competitor activity, using internet, desk and original research.

Areas of competitor activity examined include:

• Strengths
  
• Weaknesses
  
• Price/Value comparisons
  
• Marketing methodology
  
• Marketing strategies
  
• Markets, products, services and USPs.

The results create a clear understanding of our client's position in relation to the rest of the market.

In the light of the findings, we can help to fine tune marketing propositions, improve price competitiveness and provide a rapid response to competitor initiatives.