In order to offer sound and relevant advice, we need to understand exactly how our clients relate to their markets. This includes identification and evaluation of strengths, weaknesses and key issues.

To acquire this knowledge we undertake a thorough review of all marketing activity. This includes in-depth interviews with marketing personnel and senior managers.

All aspects of marketing are examined looking at:

• The dynamics in the market place - fast growth markets, customers and competition
• How a client is positioned to take advantage of the opportunities
  - marketing organisation, resourcing, planning and systems
  - market intelligence and idea generation
  - new product concepts
  
• Is there a marketing action plan in place that will make a difference?

The Health Check is a powerful tool; facilitating planning for the implementation of a range of detailed actions to optimise effectiveness.