 |
The Outsource Plus call centre resource has developed
a specialism as a collector, evaluator and cleanser
of business data.
- List cleaning
- Enhancing lists
- Sourcing email addresses
- Sourcing website addresses
|
Data requires regular attention because of the rapid rate
of data change. On average, list accuracy decays by 37%
every twelve months.
The Data Protection Act requires that all data used for
direct marketing must be accurate. Surveys show that 60%
of companies fail to clean data regularly. This not only
makes their direct marketing ineffective but also means
risk of prosecution under the Act.
|
