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Using the telephone as a proactive marketing instrument is
not new. However, using it effectively requires great care
and an empathetic understanding of the point of view of the
recipients of calls.
Used effectively, the outbound call centre can provide
a highly efficient tool for a wide range of functions.
- Introduction of products and services to prospective
customers
- Raising awareness of products and services to prospective
customers
- Reintroducing to the process leads which have gone cold
- Generating leads
- Qualifying leads
- Making appointments
- Confirming invitations
- Following-up after other contact
- Following-up after direct mail
- Completing questionnaires
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